Genius Marketing Strategy


SlideShare is intelligent enough not to take a position on whether the NSA should be snooping on us or not. If they(SlideShare) have certain convictions about the recent controversy, maybe morally their strategy isn’t the best way to go about it, but purely as a business decision, I think they made the right choice.

However, I don’t think it’s a general rule not to take sides on political issues when it comes to business. I’m sure there are a variety of situations where a firm can take one side or the other when their target market agrees with them. But for this particular case, slideshare made the right choice (again, purely as a business decision). Their joke has zero to do with whether a person likes or hates the NSA’s actions, and so people will find it funny regardless of what view they hold. Take this comment, for example:

“Excellent presentation. Seriously, if you’re going to plan the end of privacy and trash the concept of freedom of expression, at least make good slides!”

SlideShare has no position on the issue, yet someone extremely opinionated can see the joke and thoroughly enjoy it.

Photo Credit: sylvain kalache via Compfight cc


Posted on June 11, 2013, in Business, Politics and tagged , . Bookmark the permalink. Leave a comment.

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